We don't translate markets. We connect you with them.
Strategic communications & hands-on marketing support in North America for sports properties, outdoor brands and destinations across the Atlantic.
Over two decades working across international sports, brands and markets on both sides of the Atlantic.
More than a decade of experience interacting directly with sports media, organizations and consumers to help you analyze your audience – and your opportunities.
You’ll work directly with Rob, a communications & PR leader for 20+ years. It feels like having another set of hands on your team.
Small by Design. Focused on You.
Highline Sport & Outdoors is a boutique strategic communications agency specializing in helping European sports properties, sportswear brands and outdoor destinations grow in the U.S. market.
We combine global experience with local execution to bridge the gap across the Atlantic.
Our Approach
Not just strategy, we help execute. From media relations and press placements to managing partnerships, events, and content. Roll-up-your-sleeves work that creates real traction and supports your team.
Our Model
Senior-led. Hands-on. You work directly with Rob Penner — no layers, no handoffs — becoming part of your workflow and 24-hour turnaround on all correspondence during in-office work windows.
Where We Work (& Play)
Deep experience across multiple global sports, translated for U.S. audiences.
01
Soccer
Global clubs. U.S. approach. From communication strategy & media coverage to market entry and fan engagement.
02
Skiing
From World Cup to ski lifestyle.
5 Olympic Winter Games, the Alpine World Championships, and 12+ FIS World Cups.
03
Sailing
Complex sport. Compelling stories. We position sailing as adventure, travel & lifestyle, not just a competition.
04
Outdoor
Destinations & experiences that reach beyond product placement. Build relevance and word of mouth with new audiences.
Lead with Strategy. Succeed with Execution.
We get it, sports and the outdoors are 24-hour-a-day, 365-days-per-year industries!
Companies and sports properties always need extra hands for execution, which is why Highline doesn’t just offer strategy.
We provide roll-up-your-sleeves communications and marketing work, from media pitching and content support to partnership activation and event management.
PR & Media Relations
Targeted outreach. Meaningful placements. From top-tier media to niche verticals.
Event Planning & Execution
Media, consumer & influencer events that create traction and tell stories, on the ground.
Partnerships & Activations
Identify, manage, and activate the right partnerships for your brand or property in North America.
Content & Digital Marketing
Stories and assets built for U.S. media, partners, and today's connected consumer.
Grow Your Visibility in the North American Market
Let’s talk about what that looks like for your brand or sports property.